You’ve spent weeks and precious budget planning, producing and delivering a video.
You put it on your website, on YouTube and perhaps Facebook too, but it just isn’t getting the views or traction you hoped for. It’s not appearing high enough in the search rankings.
So, what’s going on?
Video is now the most popular kind of content consumed online (according to a HubSpot Survey). Which is great news. But with popularity comes competition, and there’s a lot of video noise out there. Featuring highly in search engine research pages (SERPS) so you’re found and viewed by your target audience has become more important than ever.
But, does your company understand and implement the basics of good Video SEO? Can you confidently say you get video SEO right? All the time?
Have you set up your own YouTube channel and are you growing it in the right way?
When videos are optimised, companies rank better in SERPs, have improved click through rates, lower bounce rates and achieve higher quality backlinks by blending video content with written content.
To help our clients improve their Video SEO and grow their YouTube presence, we’re introducing a new one day training course for 2018, which we’ll be delivering in-company for your convenience.
Across the course of a day, we will be taking you through all the video SEO basics you need to ensure online video success and help you understand what’s required to make your videos rank higher on Google.
We’ll be taking a look at the different platforms out there and helping you assess which ones will work best, both for your company and for different campaigns. We’ll also show you how to set up and optimise your YouTube channel, create a video sitemap and use rich video snippets.
Then there’s getting your titles, keywords and meta descriptions right. Choosing the right thumbnails to increase views. And how to use analytics and diagnostics to inform better SEO. There’ll be practical work, and case studies a plenty.
As this is a new course and we’re coming up to the season of goodwill, we’re offering a 10% discount on any Video SEO course booked before December 22nd, for dates between January and March 2018.
So, if you want to find out how we can help your company improve its video SEO, please get in touch.
firstname.lastname@example.org 020 8445 8324